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Esri
Florian Simetsreiter is Head of Sector Sales for infrastructure customers at Esri Germany, where he helps organizations leverage geospatial technology to address complex challenges in infrastructure, energy, and digital transformation.
He joined Esri in 2015 and has held various roles in account management and sales leadership, working closely with municipalities, utilities, and large infrastructure organizations across Germany. Today, he focuses on connecting business strategy with technology innovation, particularly in the field of digital twins, infrastructure lifecycles, and data-driven decision-making.
Florian holds a Master’s degree in Geography from the University of Augsburg and combines a strong domain understanding with a passion for translating geospatial technology into real business value. He actively shares insights on how GIS and digital twins can support more resilient and sustainable infrastructure systems.
Datum
Energy networks are becoming harder to operate. Decentralized generation, volatile loads, and aging infrastructure are pushing existing systems to their limits.
Most digital twins promise visibility, but in practice, they remain fragmented, static, or disconnected from operations.
We will show how living digital twins, built on geospatial technology, move beyond visualization to become operational systems that continuously integrate real-time sensor data, engineering models, and network intelligence.
Using real-world examples from the energy sector, the presentation demonstrates how utilities are:
At the core is a simple idea: location is not just context, it is the integrating framework for the entire digital twin.
By combining 3D data, real-time data and GeoAI, organizations are moving toward digital twins that are not only descriptive, but predictive and eventually adaptive.
The result is more resilient infrastructure, faster response times, and a fundamentally new way to operate energy systems.